John Rayfield, now ex-Vice President of AMD's Computing and Graphics Group, and previously Intel's Vice President and General Manager of Client AI, will now lead Samsung's Austin Research Center (SARC) and Advanced Computing Lab (ACL) as the Senior Vice President. This marks Samsung's push to further develop its SoC GPUs.

Speaking to The Elec, Rayfield says he was appointed to he position back in November, and had nothing but praise for SARC and ACL, which were behind the Xclipse 960 GPU inside the new Samsung Exynos 2600 SoC, saying it has brought console-level graphics on mobile platforms, pushed up to 50 percent ray tracing performance compared to the previous generation, and introduced the new upscaling technology, the Exynos Neural Super Sampling (ENSS).

Of course, we have yet to see how Eyxnos 2600 does against the competition.