The outfit only wanted $500,000 but $20 million makes it the most successful Kickstarter project ever.

The original Pebble smartwatch was also launched through Kickstarter in 2012, and it remains the third most-funded project in Kickstarter's history.

ebble now has more than 100 employees and almost $26 million in outside funding, the Time's Kickstarter always seemed to be more about hype than money. Almost as soon as it launched, the Pebble Time had already broken a Kickstarter record by surpassing the $1 million mark in just 49 minutes.

The watches are scheduled to begin shipping in May.